Corporate Explorer Fieldbook:
How to Build New Ventures In Established Companies
Explore our new hands-on, how-to manual for innovating from within a corporation. In the book, you’ll find the tools, methodologies, and techniques you need to convert a great idea into a thriving, profitable business. Explore the pain points, pitfalls, and opportunities experienced by real organizational leaders who adopted the Corporate Explorer framework and realized substantial successes.
Start Your Adventure
Corporate Explorer gives managers the practical guidance for how they can act on these instincts to help their firms succeed, through growing performance, strengthening company culture, and investing to win.
Corporate Explorer is a guidebook to the practices that enable these managers to go from idea into action. It explains how success as
a Corporate Explorer is not only possible, but just as feasible as a
venture-capital backed entrepreneur. The Corporate Explorer is now also available In Korean and Japanese.
About The Authors
Andrew Binns
Charles O’Reilly
Michael Tushman
Corporate Explorer is a book twenty years in the making. It started when Andy Binns attended an IBM Strategic Leadership Forum at Harvard Business School led by Professor Michael Tushman and Professor Charles O’Reilly. Mike and Charles were engaged to support IBM’s Emerging Business Opportunity program. Andy had just joined IBM from McKinsey.
One of the leaders they worked with was Carol Kovac, GM for IBM Life Sciences, and the archetypal Corporate Explorer. In just five years the team created something remarkable; a new multi-billion-dollar business inside a corporate behemoth. Living this story, the authors were blessed with the opportunity to learn first-hand what it took to succeed. This has forever shaped their belief that it is possible for corporates to beat startups at innovation, even if they also learned it would not be simple.
Bring the exploration
to your company today
The Corporate Explorers' Club is where explorers meet to chart a path forward within any organization. Packages that include copies of the book, along with additional training materials, provide the structure and content for all to succeed.
Sponsors, equipped with all of the frameworks from the book, create a supportive corporate environment and culture conducive to innovation by granting Explorers a ‘License to Explore.’ Explorers are given a map to creating change within their company and the toolkit they’ll need to thrive on their journey.
Corporate Explorer looks at what separates out those firms who can reinvent and disrupt themselves from those that cannot. Packed with case examples and practical tools for turning aspirations into commercial reality, it is a must read for anyone truly interested in driving impactful innovation and change.
—
Simon Hill,
CEO, Wazoku/Innocentive
Conventional wisdom says that disruptive innovation is almost always led by start-ups. Corporate Explorers challenges this orthodoxy. It makes a compelling case that large corporations can create new value by beating start-ups at their own game, and offers an evidence-based blueprint for doing so.
—
Dr. Narendra Laljani,
Executive Fellow, Henley Business School
Take the free, one-minute quiz to see if you are ready to turn disruption into opportunity.
Change Logic is a strategic innovation consultancy that helps established companies design and execute strategies for growth. We work with senior teams to disrupt their markets by successfully ideating, incubating, and scaling new businesses.
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